About us
AMKA HISTORY
Amka is a South African home grown company with over 60 years in the Health and Beauty Industry. We are among the top 5 in South Africa. Our Vision is to be “Brand leaders in the Health, Beauty and Home Care Industry.” Our purpose is “To enrich people’s lives by creating and sharing Abundance.”
With a portfolio of over 50 popular brands, Amka is a leading manufacturer in Skin Care, Bath Care, Hair Care, Home Care, Perfumes, Deodorants and Sun Screens.
Our Health and Beauty brands include some of South Africa’s most-loved brands.
Skin Care:
Clere, Satiskin, Mousson, Revlon Natural Honey, Everysun, Tropitone, Fenjal, Cuticura, Karvol, Lip Ice, Top Society, Baby Line and Susa Amabala, Bump Patrol and Schick
Perfumes and Deodorants:
Playgirl, Playboy, MUM, Shower to Shower, Gold Series
Hair Care:
Sof ‘n free, Easy Waves, Sta Sof Fro, Amla Oil, Jane Seymour, Black Like Me, Perfect Choice, Stylin’ Dredz, MPL, Jabu Stone, Revlon Realistic and Aunt Jackie’s
Home Care:
Milton, Chemico, Personal Touch, Jewel, Thunder, Viva, Dentazyme and Organico,
OUR AIM
Our Brands are our most enduring assets, and must be nurtured and cherished accordingly.
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ABOUT US
AMKA Products is a well-established company in South Africa, known for its expertise in developing and marketing a wide range of consumer goods. Founded over 65 years ago, AMKA Products specializes in brand building within the beauty and personal care industry. The company's product portfolio includes categories such as Hair Care, Personal Care, Home Care, Fragrances, Skin Care, OTC Pharma Products, and Nutraceuticals.
AMKA Products focuses on creating scientifically advanced solutions that cater to a variety of consumer needs, ensuring products that enhance beauty, health, and well-being. The company operates with the motto "AMKA with LOVE," which reflects its commitment to quality, customer satisfaction, and innovation. AMKA has a strong presence in both the South African market and several international markets, showcasing its ability to compete and thrive in the global beauty and personal care sectors.
Product Innovation: AMKA is known for its focus on innovation and research. The company continuously develops new products and formulas to meet changing consumer needs. This includes a strong emphasis on scientific research and development in skincare and hair care, ensuring that its products are effective, safe, and cater to diverse skin and hair types.
Market Presence: AMKA has a significant market presence in South Africa, with its products available in major retail stores, supermarkets, and pharmacies across the country. The company also has a growing footprint in several international markets, exporting its products to other African countries and beyond.
Diverse Product Range: The company’s product range is diverse, catering to different segments of the market, including mass-market products and more specialized, niche items. AMKA’s portfolio includes well-known brands in hair care, skincare, personal care, and more. They offer everything from shampoos, conditioners, and hair treatments to body lotions, deodorants, perfumes, and household cleaning products.
Commitment to Quality and Affordability: AMKA is committed to providing high-quality products at affordable prices. This approach has helped the company maintain a strong and loyal customer base, particularly in South Africa, where price sensitivity is a key market characteristic.
Social Responsibility: AMKA Products also focuses on social responsibility and sustainability. The company engages in various community support programs and initiatives, aiming to uplift and support local communities. This includes partnerships with various organizations and efforts to minimize the environmental impact of their operations.
Brand Recognition: Some of AMKA’s brands are household names in South Africa, recognized for their quality and affordability. This brand recognition is a testament to AMKA’s effective marketing strategies and strong customer relationships.
Adaptation to Trends: AMKA stays attuned to global and local market trends, adapting its product lines to reflect new consumer preferences, such as the demand for natural ingredients, cruelty-free products, and sustainable packaging.